I help info-product sellers, coaches and consultants increase profits by implementing better marketing campaigns, strategies, and automations in their businesses.
If you want that — there's a link below to read my blatant sales pitch.
If you don't, thanks for coming. Scroll down if you wanna learn what Tenkan means.
There's a specific flavor of embarrassing where a non-Japanese person picks a Japanese word for their brand because it "sounds cool."
I'm aware I'm walking very close to that line.
Here's my defense: the word actually means the thing.
Tenkan (転換) means turning point. It also happens to describe exactly what most businesses need before they'll ever actually scale.
003 — About
Tenkan.Co
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About
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Matrix
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転換 Turning Point
Skip the philosophy. Skip the manifesto.
We build webinars, funnels, emails, ads, and the copy that holds it all together. We help info-product sellers, coaches and consultants 3x to 5x their business.
Tenkan (転換) is Japanese for "turning point."
We help you get to the next level of it — usually by changing something big, not by adding something small.
004 — How We Work
Three principles guide every engagement. They sound simple. They're not how most agencies work.
Most marketing stacks we inherit have too many funnels, too many offers, too many emails, too many moving pieces. Half of it is there because someone read a blog post in 2022. Killing the dead weight almost always beats adding something new.
Great copy can't save a weak offer. Great creative can't either. If the math on the offer doesn't work, nothing we do further up the funnel will save it.
Campaigns that ship and get tested beat campaigns that get workshopped for six weeks. We move.
005 — What We Do
Full webinar architecture from registration to replay to follow-up. Sales funnels with order forms, upsells, and downsells engineered for AOV.
Indoctrination, launch, evergreen, and re-engagement sequences. Behavior-triggered automations built around how people actually open and read.
Direct response ad creative for Meta, YouTube, and TikTok. Hooks, scripts, static and video — built to get clicked, not awarded.
Long-form sales letters, VSL scripts, opt-ins and order forms. Copy that does the heavy lifting so the design doesn't have to.
A combination of upfront setup and performance compensation tied to measurable client results — defined in writing before any work begins.
006 — Get In Touch
Currently working with a small number of clients. Reach out and tell us what you're building.
gilberto@tenkanco.com